We helped Worldpay to separate from its former owner, FIS, by providing digital experience services (DXS) to improve Worldpay’s market presence and strengthen customer loyalty.
Worldpay, a leading global supplier of payment and technology services, began a comprehensive transformation in 2024 after its spin-off from Fidelity National Information Services (FIS). Worldpay handles over 40 billion transactions a year across 146 countries and 135 currencies. It wanted to establish a new, independent identity without losing its operational excellence.
We were tasked with ensuring a seamless transition. Our approach was based on driving growth through digital strategies, user-focused design and targeted performance-marketing.
Focus on customer centricity
We worked closely with Worldpay to develop a robust digital strategy aligned with the company’s business objectives and customer-oriented approach. Our data-based solutions are geared to the needs of merchants and developers. A key component of this project was redesigning the user journey.
By developing attractive, intuitive digital experiences, we improved interactions for both target groups. Our user-centred approach delivered a smooth navigation experience that boosted satisfaction and the conversion rate.
The SYZYGY team was instrumental in ensuring a seamless transition during our separation from FIS.
Their expertise in digital strategy, SEO and user experience design enhanced our online presence while simultaneously positioning us for long-term growth.
The results speak for themselves, and we couldn’t have wished for a better or more effective partner.
Efficient and flexible with added value
To improve Worldpay’s visibility in an increasingly competitive environment, we implemented a comprehensive SEO strategy.
High-quality, targeted content underlined Worldpay’s expertise and positioned the company as a market leader in payment processing, particularly in the SME segment.
The combination of SEO and data analysis enabled Worldpay to connect effectively with its target audience and also optimised its key messages for maximum impact.
Compelling digital presence
The developer community also played a significant role in our work. We created a strategy to involve developers and combined the integration of a CRM system, customised UX design, SEO and targeted content. This initiative promoted collaboration with developers and created a new channel for Worldpay’s growth.
In addition, our performance media campaigns focused on acquiring customers in the SME and enterprise segment. We used precise targeting to ensure high-quality lead generation and customer acquisition in core markets and to reinforce Worldpay’s position as a global leader in payment processing.
Our Services:
- Digital strategy & consulting
- Search engine optimisation (SEO)
- UX design
- Content strategy and production
- Data & analysis
- Performance media
