Absolutely. We developed a unique and entertaining digital method for visualising MRI sounds and illustrating a story played over headphones.
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Case Film
The „Magnetic Stories“created for Siemens Healthineers involved a collaboration with experienced authors and sound designers.
Siemens Healthineers is an innovation leader in medical technology. With its “Magnetic Stories”project, it has transformed the MRI experience for younger patients. During the examination, rhythmic beeping and buzzing sounds are synchronised with enchanting audiovisual stories.
Children undergoing an MRI scan are taken on an adventure that calms their fears and stimulates their imagination.
Our creative team from Ars Thanea played a crucial role in bringing this visionary idea to life. We developed a visual language that provides the backdrop to a transformative digital experience: in a fantasy-inspired world, the noises made by MRI machines are turned into vibrant „story elements“ and embedded into exciting audiovisual stories.Children undergoing an MRI scan are taken on an adventure that calms their fears and stimulates their imagination.
Visual magic in 3D
We wanted to create colourful images and appealing characters. The aim was for children to associate the sounds from the MRI machine with an exciting adventure story that calms them down, distracts them and reduces stress.
During the research and development phase, we explored different ways of doing this and experimented with 2D particle animations and more complicated 3D simulations.
We ultimately created a 3D environment that vibrantly captures sound waves within a space. Simplified models of a train, a robot and a spaceship bring the story to life. Our minimalist approach is clear, has a high recognition factor and is fully consistent with the charming children’s tale. We rounded off the appealing mix of sound wave simulations and animated characters with floating and vibrating visual elements.
Lighting effects were added in the compositing phase, dancing above the figures to give them a magical touch. The atmosphere is captivating, like a fairy tale – and thus perfectly aligned with the creative vision of the project. Our logo animation in the same playful style connects all the elements together.
Magnetic Stories are more than just an audiobook – it’s a transformative experience that replaces fear with fascination.
Widening horizons
Magnetic Stories were first introduced in Portugal’s CUF hospital network. Following enthusiastic feedback, they are now ready for wider commercial use.
Siemens Healthineers is expanding the programme throughout Europe. In doing so, it is pioneering the development of AI technologies that can create real time stories for each scan to further improve the experience of young patients.
Cannes Lions 2024
Grand Prix – Pharma
Gold – Creative Data
Silver – Pharma
Bronze – Creative B2B
Bronze – Entertainment
Bronze – Brand Experience
Bronze – Audio & Radio
LIA Awards 2024
Grand Prix – Audio & Radio
3 x Gold – Audio & Radio
Gold – Branded Entertainment / Entertainment – Audio
2 x Silver – Audio & Radio
Silver – Pharma & Medical-Craft
AdAge Awards 2024
Best in Show
Gold – Healthcare Marketing Impact Awards
Silver – Healthcare Marketing Impact Awards
The Drum Awards 2024
Chair’s Award
Gold – Experiential
Bronze – Content
Our digital experience services
- Creative direction
- Creative production
- Design & animation
- 2D particle animations
- 3D simulations
- Lighting and rendering
- Post-production
