Dirk Lanio to become managing director of SYZYGY Performance

SYZYGY Performance, one of the leading digital media and performance marketing agencies, has appointed Dirk Lanio as a new managing director with effect from 1 April 2023. Lanio (53) will be responsible for developing new business areas and models, for the strategic direction of the agency and for new business. He will lead SYZYGY Performance together with existing managing director Dr André Vieregge.

Dirk Lanio is a recognised digital marketing expert with many years of experience across all areas of digital marketing and communications. He joins SYZYGY Performance from Hamburg-based advertising agency Grabarz & Partner, where he drove forward digital development and added new services to the firm’s portfolio as managing director. He played a key role in digital transformation and the development of digital campaigns for clients such as Volkswagen, Lufthansa Technik and, most recently, Deutsche Bahn’s HR marketing department. Lanio is an advocate of data-driven communication and campaigns, and intends to expand SYZYGY Performance further when he joins the agency in April 2023.

SYZYGY Performance develops end-to-end digital marketing solutions for clients including the German federal government, Miles & More, Commerzbank and Samsung. In addition to planning and managing all relevant channels, the agency focuses on coordinating key tasks through strategy development, consulting and project management. Around 120 people are employed at its offices in Hamburg and Munich.